With enough famous visitors to fill a reality show, swoon worthy interiors and a menu fit for a king (or queen) – it’s no wonder that Bluebird Chelsea has stood the test of time.
But did you know that the infamous King’s Road dining destination is steeped in history, dating right back to nearly 100 years ago!
The garage was built in 1923 for the Bluebird Motor Company, designed to the very latest style by the architect Robert Sharp. At the time of its completion the garages were claimed to be the largest in Europe. The land speed record breaker, Malcolm Campbell was connected with the Bluebird garage for many years, where he stored his racing cars and franchise.
Malcolm Campbell and the Bluebird car (on 17th July 1964) broke the land speed record with 403.1 miles per hour! A pretty momentous occasion we’d say! So much so that Bluebird Chelsea have even dedicated some items on their menu to him, have you tried the Sir Malcom Chicken and Mushroom pie?
Or not forgetting the now famous Bluebird car dessert – which has even taken a trip Stateside with the launch of Bluebird London NYC!
In later years the building was used as an ambulance station. In 1997 the building was converted by Sir Terence Conran’s Conran Group into the ‘Bluebird Gastrodrome’, including a Restaurant, Bar, cafe and private dining rooms. The garage area was occupied by the Sainsbury’s supermarket chain as an experimental ‘concept’ shop. Sainsbury’s withdrew from the space which made way for ‘the shop at bluebird’, a high end clothes, furniture and book shop.
D&D London feel it’s incredibly important to cherish and celebrate the history that Bluebird has. Which is why when you visit you’ll be able to see that some original features still remain on the terrace and the restaurant, including the drive in and the logo. So next time you pop by, do see if you could pick some out yourself!