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Introducing Lena Björck: The mastermind behind the successful luxury events caterering company, Alexander & Björck

Lena Björck is Alexander & Björck’s Managing Director, bringing a whole career’s-worth of events expertise with her, having built a renowned catering business which she sold in 2015.

Her award-winning track record includes catering for the Swedish Royal Family; for guests including Bill Clinton at the American Ambassador’s residence in London; at the Paris Air Show; and – last but not least – a banquet attended by Her Majesty the Queen and the Commonwealth Heads of Government, hosted by the Commonwealth Secretary-General at Marlborough House, during the 2012 Diamond Jubilee.

Lena is also a popular entrepreneurial speaker all around the UK and Europe. THE DISH caught up with Lena Björck to find out more.

What’s been your favourite event to work on?

To be honest I love pretty much every event as they are all so different and you work so closely with the client delivering that once a year ‘must be perfect’ event. The events that I love the most is when the client totally trust you with your ideas even though they might not have the vision to see it and then it is a totally success and they rebook you for next year!!

What inspired you to set up Alexander & Björck?

The love for my job and the opportunity to do this in partnership with the brilliant Des Gunevardena and be part of the D&D London Group. I have been able to start with a clean canvas creating one of the most dynamic and creative event business out there.

With the increase of social media, are you seeing any certain trends with events this year?

Less is more!

Who’s the most ‘famous’(is there a better word we can use than this?) person you have worked on an event for?

H.M. The Queen

What have been your biggest challenges whilst working on A&B?

Breaking in to D&D and getting people to understand that event catering is a completely different business to restaurants.

Where do you see A&B in ten years’ time?

Being a well-known event caterer that continues to over exceeded the clients expectations no matter how big the budget and being nicely profitable.